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CFOs: The ‘Change Agents’ and ‘Strategists' of 2020

A talk by Onder Senol
DeFacto, CFO

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About this talk

Onder will reflect on challenges in 2020 and look forward to the brands 2021 goals. He will discuss;

-The fast and incremental innovations that are helping lead his business past COVID-19 -How he is looking to leverage the power of digital/tech/automation to reach the full potential of finance function -How the brand is re-strategizing to focus on online channels and aggressive expansion to new markets -Bringing a Start-up mindset to a mature company - CFO as a key driver of the strategic vision of DeFacto

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