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Flexibility and Active Resource Allocation During Crises

A talk by Juan Camilo Ruiz
FP&A Director, Pernod Ricard

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About this talk

Crises are often considered as difficult times when the company needs to react quickly and strongly in order to stop losses and maintain the business afloat. But when you –in advance– can arm your organization with flexible forecasting processes, reliable and dynamic data and a higher purpose mindset, a crisis can be an opportunity to strength your company competitive position while maintaining financial health.

Juan will share some stories from his time leading at Pernod Ricard on how a fast and adaptable resource allocation can lead to strong results.

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